Client Yukon Parks
Agency Aasman Brand Communications
Role Concept, Direction and Lead Design
Undiscovered Campgrounds
The Yukon boasts 42 road accessible campgrounds across the territory, yet most residents tend to visit the same campgrounds close to home. This results in overcapacity in a few areas although most campgrounds are almost empty. To convince outdoor enthusiasts it is worth going to explore further, we repositioned the underused campgrounds as not only hassle-free but meaningfully different. New places to explore, each one offering something unique and unlike your typical campground: UNcrowded, UNspoiled, UNstressed, Unchartered, Unbelievable…
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