Client Yukon Parks
Agency Aasman Brand Communications
Role Concept, Direction and Lead Design
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The Yukon boasts 42 road accessible campgrounds across the territory, yet most residents tend to visit the same campgrounds close to home. This results in overcapacity in a few areas although most campgrounds are almost empty. To convince outdoor enthusiasts it is worth going to explore further, we repositioned the underused campgrounds as not only hassle-free but meaningfully different. New places to explore, each one offering something unique and unlike your typical campground: UNcrowded, UNspoiled, UNstressed, Unchartered, Unbelievable…