The inCharge Challenge

Two people face off with a challenge to save electricity on a series of home appliances. One foolish participant always goes over the top with their efforts, while the other competitor takes the simple (inCharge) route thereby revealing that, in fact, saving is simple.

Client Yukon Energy
Agency Aasman Brand Communications
Role Concept Development, Creative Direction, Art Direction​​​​​​​
Filming & editing GBP Creative
Narration Peter Dare

See also / Voir Aussi

Invisible
Yukon Health & Social Services
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Yukon Parks
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Éditions Québec-Amérique
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En français, c'est clair
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Le Nord Recrute
Associations Francophones des Territoires
campaign
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Alianco
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campaign
Northerm
BUILT FOR THE NORTH
Branding / Web